Nature's Bakery | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Nature's Bakery | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated April 28, 2026
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Nature's Bakery is a health-focused snack food brand founded in 2011 in Reno, Nevada, by Dave and Sam Marson.

Employees114
Revenue$132M
Total Funding400M

Industry & Market

Primary Industry
food & beverages
Location
Reno, Nevada, United States

Funding Information

Latest Stage
Merger / acquisition
Annual Revenue
$132,000,000

Headcount Distribution

Total Employees
114
Departments
19

By Department

Department Breakdown

Sales
Information Technology
Human Resources
Operations
Engineering
Finance
Others

Keywords & Focus Areas

all natural snack foodsfood & beverage serviceshealthy living productsnatural food ingredientsfood allergiesnut-freeonline shoppingconvenient snackspremium bakery productsd2csoft baked barsmanufacturing facilitiespremium snack productsallergen-friendly snacksconsumer goodson-the-go snackse-commerceactive lifestyle snacksancient grainsfood intolerance friendly+10 more
30 total keywords

Overview

Nature's Bakery is a health-focused snack food brand established in 2011 in Reno, Nevada. Founded by Dave and Sam Marson, the company is dedicated to creating simple, wholesome snacks designed to support active, healthy lifestyles. In December 2020, the brand joined KIND Snacks and the Mars family of companies following a major acquisition.

Specializing in soft-baked bars made with high-quality ingredients, Nature's Bakery offers a range of products including stone ground whole wheat fig bars in multiple flavors, gluten-free bars crafted with ancient grains, and dairy-free chocolate brownies. All products are plant-based, dairy-free, nut-free, and Non-GMO Project Verified. Their snacks are distributed through approximately 100,000 stores nationwide, including major retailers such as Target, Walmart, and Costco, as well as specialty and club stores.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Company
Nature's Bakery
Headquarters
425 Maestro Dr., Reno, Nevada 89511, US
Founded
2011
Languages
English
Industry
Food & beverages

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle Dynamic Remarketing+1 more

Database & Backend

OneTrustS&P Capital IQ Pro

Cloud & Infrastructure

AWS Systems Manager Parameter StoreAtlassian CloudAzure Virtual Machine Scale SetsCloudflare DNS

Productivity

Not found

How to sell to Nature's Bakery

Buyer Teams to Target

Product Development & Innovation

Director of Product Innovation, R&D Manager, Snack Foods, Food Scientist, Product Development Manager, Quality Assurance Director, Packaging Technologist

Manufacturing & Supply Chain

VP of Operations, Supply Chain Manager, Plant Manager, Procurement Director, Manufacturing Engineer, Production Planning Manager

Sales & Distribution

Vice President of Sales, National Account Manager, Director of E-commerce, Regional Sales Manager, Retail Partnerships Manager, Customer Success Manager

Marketing & Brand Strategy

Chief Marketing Officer, Brand Manager, Director of Digital Marketing, Trade Marketing Manager, Head of Consumer Insights, Social Media Lead

What they buy

  • Food-grade packaging solutions
  • Ingredients for plant-based and allergen-free products
  • Manufacturing and automation equipment
  • Retail distribution and merchandising services
  • Digital marketing and analytics platforms
  • E-commerce and fulfillment technology
  • Sustainability-focused supply chain services

Signals to watch

📆 New job postings in innovation, R&D, or manufacturing roles🚀 Launch of new snack product lines or flavors🤝 Announced partnerships with major retailers or brands🌱 Initiatives in sustainability or packaging upgrades🧑‍💻 Adoption of new production technologies or ERP tools🗣️ Increased digital marketing campaigns or sponsorships

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