Forma | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Forma | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated April 20, 2026
Public ProfileLinkedInLinkedIn Profile

Forma is a life benefits platform that helps companies create and manage flexible, global benefits programs tailored to their employees' needs.

Employees144
Revenue$15M
Total Funding57.6M
Alexa Rank# 69326

Industry & Market

Primary Industry
human resources
Location
San Francisco, California, United States

Funding Information

Latest Stage
Series b
Annual Revenue
$15,000,000

Headcount Distribution

Total Employees
144
Departments
19

By Department

Department Breakdown

Support
Engineering
Operations
Sales
Entrepreneurship
Arts And Design
Others

Keywords & Focus Areas

employee wellbeingpersonalized benefitsemployee recognitionworkplace wellnesslifestyle spending accountshr automationvendor managementbenefits administrationenterprise softwaremobilesaasanalyticsinformation technologysoftwarehuman resources servicesreal-time reportingbenefits complianceforma cardbenefits reportingbenefits scalability+10 more
30 total keywords

Overview

Forma is a life benefits platform specializing in the creation and management of flexible, global benefits programs tailored to employees' diverse needs. Established in 2017 with headquarters in Fremont, CA, it was previously known as Twic. The platform is designed to support companies in areas such as health, wellbeing, and lifestyle, offering customizable spending accounts and solutions that streamline benefits administration.

The platform features a Flexible Benefits Suite including accounts like Lifestyle Spending Accounts, Flexible Spending Accounts, and Health Savings Accounts. It also provides a personalized benefits store, the Forma Card for transactions, and robust claims administration tools. Renowned for its user-friendly interface, Forma minimizes administrative workload, serves over 125 leading clients—including Zoom, Twitch, and Lululemon—and is recognized for fostering a positive workplace culture and high employee satisfaction.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Company
Forma
Headquarters
san francisco, california, united states
Founded
2017
Industry
Human resources

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Google Dynamic RemarketingLinkedin Marketing Solutions

Database & Backend

MongoDB

Cloud & Infrastructure

Atlassian CloudCloudflare DNSCloudinaryGoogle Cloud Hosting

Productivity

Not found

How to sell to Forma

Buyer Teams to Target

People & Human Resources

Chief People Officer, VP of Human Resources, Director of Benefits, HR Operations Manager, Benefits Analyst, Compensation & Benefits Specialist

Finance & Administration

Chief Financial Officer, VP of Finance, Director of Accounting, Finance Manager, Payroll Director, Financial Analyst

IT & Security

Chief Information Officer, IT Director, VP of Information Technology, IT Manager, Information Security Analyst, Systems Administrator

Operations & Strategy

Chief Operating Officer, VP of Operations, Director of Strategic Initiatives, Operations Manager, Process Improvement Lead, Business Operations Analyst

What they buy

  • Benefits administration and HRIS integration platforms
  • Cloud-based payroll software
  • Wellness and employee engagement tools
  • Data analytics and reporting solutions
  • Secure payment processing systems
  • Compliance and tax management software
  • Global vendor management services

Signals to watch

🧑‍💼 Leadership hires in People or HR roles🗺️ Expansion into new countries or markets💸 Series B or subsequent funding announcements🖥️ Implementation of new HR software systems🫂 Company-wide wellness or inclusion initiatives🚀 Launch of new employee benefit programs

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